Flair Rugs Marks its Family Legacy with the Launch of Luxmi

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SEPTEMBER, 2017

Luxmi, a new collection of high-quality styles by Flair Rugs, is named after the mother of Dinesh Shah, company founder; a mark of a family-owned heritage dating back two generations.

Dinesh brought his family to the UK over 50-years ago and his skill and expertise in making hand-crafted rugs from the finest materials is responsible for the Flair that we see today, providing high-quality rugs to national and independent retailers right across the UK. A curation of exclusive fine-quality styles, including the new V&A Inspired collection, Luxmi by Flair Rugs is at once a celebration of rug craft and strong values.

Featuring four rugs inspired by archive patterns belonging to the V&A, made possible through the museum’s V&A Inspired licensee programme; Luxmi sees styles conceived through diverse subject matter. With designs influenced by Scandinavia’s passion for ethical living, the opulence of traditional Persian art, ancient history of the city of Cairo and even the Peruvian people’s love for the Alpaca; it’s a collection rich in culture and creativity.

A/W17 Photoshoot

” The Luxmi by Flair Rugs collection celebrates the artistry of rug making. From the finest yarn-dyed wools to hand-sculpted textures; it is a range that demonstrates our commitment to proper craft and considered design in styles exclusive to the Luxmi name.”

Gareth Davies, Sales and Marketing Director

Explore the Luxmi collection here.

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