Flair Rugs Marks its Family Legacy with the Launch of Luxmi
Luxmi, a new collection of high-quality styles by Flair Rugs, is named after the mother of Dinesh Shah, company founder; a mark of a family-owned heritage dating back two generations.
Dinesh brought his family to the UK over 50-years ago and his skill and expertise in making hand-crafted rugs from the finest materials is responsible for the Flair that we see today, providing high-quality rugs to national and independent retailers right across the UK. A curation of exclusive fine-quality styles, including the new V&A Inspired collection, Luxmi by Flair Rugs is at once a celebration of rug craft and strong values.
Featuring four rugs inspired by archive patterns belonging to the V&A, made possible through the museum’s V&A Inspired licensee programme; Luxmi sees styles conceived through diverse subject matter. With designs influenced by Scandinavia’s passion for ethical living, the opulence of traditional Persian art, ancient history of the city of Cairo and even the Peruvian people’s love for the Alpaca; it’s a collection rich in culture and creativity.
” The Luxmi by Flair Rugs collection celebrates the artistry of rug making. From the finest yarn-dyed wools to hand-sculpted textures; it is a range that demonstrates our commitment to proper craft and considered design in styles exclusive to the Luxmi name.”
Gareth Davies, Sales and Marketing Director
More from the blog …
Charlie Davis, Stylist We caught up with London based interior stylist Charlie Davis on the set of our latest shoot to get her top tips this season, as well as find out her favourite rug from the new collection and where she looks for inspiration… From the...read more
How to choose the right rug Are you ready to buy a new rug but not sure which size would suit your space? Whether you're looking for a rug for your living room, dining area or bedroom, it's important to consider both the size of your space and your furniture. We've...read more
AW18 Collection has landed! 30 JULY, 2018 Our AW18 rug collection is a story of new designs inspired by the latest trends, bold new colour additions, new techniques in rug making and the introduction of new qualities in familiar favourites. From the bold art-deco...read more
We’re passionate about rugs, not content to follow trends, we help shape them.
We use our experience to blend materials and design in a way that delivers exciting and inspiring rugs. We love what we do, we think you might too.
Give your floors Flair.